First, it was social media, then ChatGPT, and now it’s Google’s SGE/AI Overviews….what will come for organic search next?
And for SEO professionals, what should you do?
We all know change is the only constant in SEO. And search continues to evolve just as it did from day 1.
We also know and appreciate how SEO opens doors for collaboration with content teams, social media, paid media, email, CRO, web development, etc. The centrality of SEO makes it special.
Now, SEO is (and arguably has been) opening another door for your personal and professional evolution.
So do all the things that SEO does. Expand your reach. Raise your awareness. Be adaptable. Change with the times.
Learn new skills that will improve your position.
Thank me later.
Originally posted on LinkedIn.
Learn about Search & Found:
Search & Found is a dynamic SEO business founded by Kel Coleman. It’s driven by a passion for discovery and optimization. Stemming from Kel’s background as a full-time SEO professional, the venture emerged from her desire to extend expertise beyond assisting entrepreneur friends. Through personalized SEO strategies, Search & Found strives to equip small businesses with the tools and insights necessary to thrive in the competitive online sphere, cultivating a sense of confidence and empowerment in the process.
Search & Found offers comprehensive services, including niche SEO solutions tailored to various digital platforms. Beyond traditional website optimization, it provides specialized services like social media SEO, podcast SEO, and personal branding SEO to maximize discoverability. The business is also committed to content excellence, offering blog writing and revision services to enhance online visibility and engagement. By cultivating a strong and authentic brand narrative, Search & Found sets itself apart as a thought leader in SEO and digital marketing innovation.
